Salt Lake City, UT | June 2010 to May 2025

• Led the end-to-end development of CarSoldForCash.com’s brand and marketing strategy, driving exponential business growth.

• Brand Strategy & Market Expansion: Conceptualized and executed a comprehensive branding and marketing strategy from the ground up, more than doubling company revenue within a year.

• Digital Presence & Performance Marketing: Spearheaded the development of the company’s website and online advertising infrastructure, collaborating with designers and ad agencies to establish a high-impact, conversion-driven digital presence.

• Customer Acquisition & Revenue Optimization: Integrated CRM, lead submission, and SEO strategies to enhance customer engagement, streamline workflows, and maximize ROI on paid search advertising.

• Scalable Growth & Operational Efficiency: Developed and implemented data-driven marketing processes that increased lead quality, customer satisfaction, and operational efficiency, positioning the company as a market leader in the cash-for-cars space.

Key Results:

• ️ Tripled company revenue within 12 months.

• ️ Established a strong, scalable online brand presence from the ground up.

• ️ Optimized customer management and lead generation systems to enhance efficiency and profitability.

Salt Lake City, UT | October 2008 to March 2012

• Led a company-wide rebrand and market positioning strategy that contributed to the first profitable quarters in Groove Satellite & Entertainment’s history.

• Brand Strategy & Market Positioning: Developed and executed a high-impact rebrand and positioning strategy, enhancing advertising, sales, and partnership efforts to drive record-breaking revenue growth.

• Multi-Channel Marketing Leadership: Managed website design, online advertising, radio, billboards, bus wrap advertising, sales kiosks, sponsorships, and promotional events, ensuring brand consistency and audience engagement across all platforms.

• Strategic Partnerships & Co-Branding: Spearheaded high-profile partnerships and promotional collaborations with major organizations, including:

• ️ Utah Jazz (NBA)

• ️ Boise State University

• ️ Larry H. Miller Group

• Megaplex Theaters

• ️ Tour of Utah

• ️ Dish Network & DIRECTV

• ️ Furniture Warehouse

• Experiential & Retail Branding: Designed and managed immersive brand activation spaces, such as:

• Groove Lounge at Energy Solutions Arena (Now Delta Center)

• Groove Megaplex VIP Lounge & Theater

• Furniture Warehouse Home Theater Retail Space

Key Achievements:

• ️ Executed a brand transformation that led to the company’s first profitable quarters.

• ️ Secured and managed high-value partnerships that enhanced brand visibility and credibility.

• ️ Orchestrated large-scale marketing campaigns that drove engagement and market expansion.

Salt Lake City, UT | August 2012 to July 2013

• Led high-level brand strategy and marketing initiatives for domestic and international clients with expansive online audiences, driving growth, engagement, and revenue expansion.

• Brand Strategy & Market Growth: Provided strategic brand direction, consultation, and positioning for businesses seeking new market opportunities and digital expansion.

• Multi-Channel Marketing Leadership: Directed cross-functional marketing initiatives across affiliate sales, social media, sponsored content, and digital advertising, ensuring cohesive and high-impact brand execution.

• UX & Conversion Optimization: Developed an innovative UX analysis and grading system to evaluate client websites and digital media performance, improving user experience, engagement, and conversion rates.

• Team Leadership & Cross-Department Coordination: Collaborated with designers, developers, and marketing strategists to create data-driven, customer-centric marketing campaigns that maximized ROI.

Key Achievements:

• ️ Consulted on brand positioning and market strategy for major clients with large digital footprints.

• ️ Designed a UX review and grading system that provided actionable insights for optimizing client websites.

• ️ Spearheaded growth marketing initiatives that enhanced brand visibility, audience engagement, and revenue potential. text goes here

Independent | January 2005 to Present

• Advises mission-driven startups and growth-focused brands on brand strategy, content systems, and market positioning.

• Develops and implements scalable backend marketing operations, including referral funnels, lead nurturing, and webinar infrastructure.

• Specializes in brand voice development, strategic messaging, and consumer psychology integration.

• Led the creative direction, scripting, and production of high-impact campaigns for digital and social platforms.

• Supports clients in refining brand architecture, launch strategies, and consumer engagement models to increase visibility and drive conversion.

Salt Lake City, UT | January 2014 to October 2014

Advanced research in human cognition, decision-making, and automation, specializing in human factors psychology and automated driving systems.

• Cognitive Science & Automation Research: Conducted in-depth research on human memory, cognition, and decision-making in automated environments.

• Cutting-Edge Technology & Experimental Methods: Utilized EEG and eye-tracking technology to analyze cognitive load, attention, and human interaction with automation.

• Published Research Contribution: Submitted a thesis on heuristics, decision-making, and automation for future inclusion in Dr. Frank Drews’ Human Factors publication.

• High-Impact Research Collaborations: Assisted in AAA-funded Automated Driving Research Laboratories under Dr. Frank Drews and Dr. David Strayer, contributing to industry-leading studies on human interaction with autonomous systems.

Key Achievements:

• ️ Conducted advanced research on cognitive load, automation, and human decision-making.

• ️ Developed expertise in EEG and eye-tracking technology for human factors analysis.

• ️ Contributed to a thesis for future publishing in a leading human factors research book.

• ️ Worked in cutting-edge automated driving research labs with renowned cognitive psychologists.