a Legacy of innovation.
a life of resilience.
a mind for human systems.
As the first grandchild of Frank Wanlass, inventor of CMOS technology, I’ve always lived in the shadow of extraordinary innovation. But my journey has been anything but linear. I’ve navigated brain injuries, systemic gaslighting, and survival on every level—emotional, physical, cognitive. My path has been one of rebuilding: my body, my mind, my voice, and my future.
What began as an intuitive drive to survive became a methodical, creative, and deeply embodied reclamation of self. I learned how to design wellness systems. I reinvented my daily rituals. I rebuilt my brain through science and art. Every challenge became an invitation to innovate.
I’m Siena Wanlass - a strategist, storyteller and systems thinker with a creative pulse. My work lives at the intersection of brand, behavior and human experience. I help organizations clarify their message, design impactful systems and build identities that resonate across mediums.
lifelong fascination
I've carried a lifelong fascination with the ripple effects of my grandfather’s invention—CMOS technology—across nearly every modern system and industry.
CMOS (Complementary Metal-Oxide Semiconductor) is the foundational circuitry behind nearly all modern computing—enabling everything from smartphones and laptops to satellites, medical devices, and AI systems.
As his first grandchild, I’ve felt both the weight and the wonder of that legacy. My early career in marketing exposed me to the macro-level impact of innovation: how technology shapes culture, behavior, and identity at scale.
It was my post-graduate certification in Human Factors Psychology and Engineering that gave me the language—and scientific framework—to understand its micro-level influence: how systems, cognition, emotion, and lived experience are a circuitry of their own.
what I do
I design systems, strategies, and brand experiences that are rooted in clarity, cognition, and real-world impact.
Whether I’m leading a corporate rebrand, optimizing user experience, developing a marketing roadmap, or engineering sensory-informed routines, my work is unified by a single purpose:
I improve how humans interact with systems — and with themselves.
My multidisciplinary capabilities include:
Brand Strategy & Business Architecture
Marketing Media & Creative Direction
UX Design & Human Factors Research
Spatial Design & Environmental Optimization
Professional Styling & Self Care Systems
Behavioral-Wellness & Cognitive Environment Design